The Traveling Therapist Podcast

185. Why Trademarking for Therapists Matters More Than You Think with Sarah Waldbuesser

Kym Tolson Episode 185

Ever wondered if trademarking for therapists is really necessary? In this episode of The Traveling Therapist Podcast, I chat with Sarah Waldbuesser, a lawyer who helps online business owners protect their brands and build legal foundations. Sarah breaks down exactly why trademarking your podcast, course, retreat, or coaching business might be more important than you think, especially if you’d get that gut-punch feeling from a cease and desist letter!

Whether you’re just starting to branch out or you’ve got a whole ecosystem of offers, Sarah shares what you need to know to stay protected while growing your brand.

In This Episode, We Explore…

  • The emotional “gut-punch test” to decide if it’s time to trademark.
  • What therapists can and can’t trademark (it’s more than you think!).
  • How to legally protect coaching programs, courses, and retreats.
  • Tips for using contracts in your online business the right way.
  • What it’s like traveling the world full-time with two small kids.

Connect with Sarah:
Website - https://twistlaw.co/ | https://destinationlegal.com/ | https://thelegitcoach.com/
Instagram - https://www.instagram.com/the.legitcoach/ | https://www.instagram.com/sarahwaldbuesser

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Connect with me:

The Traveling Therapist Podcast is Sponsored by:

Berries: Say goodbye to the burden of mental health notes with automated note and treatment plan creation! www.heyberries.com/therapists

Alma: Alma is on a mission to simplify access to mental health care by focusing first and foremost on supporting clinicians. www.helloalma.com/kym

Sessions Health: Built for traveling therapists with global EHR access, clean interface, and therapist-friendly pricing at just $39/month. www.sessionshealth.com/kym