199. Google Ads for Therapists: What Actually Works with John Sanders Artwork

The Traveling Therapist Podcast

Hi, I'm Kym Tolson, and I'm the traveling therapist. It's my passion to teach therapists how to navigate online private practices and multiple income streams so they can travel the world. I'm a digital nomad. With a virtual insurance based private therapy practice and a multi six figure coaching business. I'm obsessed with entrepreneurship and developing tools that can help therapists live an adventurous lifestyle. In this podcast, I will discuss my journey as a digital nomad. I'll chat with other traveling therapists and help you navigate the complexities of running an online insurance based practice. I'm so glad to have you with me on this journey.

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The Traveling Therapist Podcast

199. Google Ads for Therapists: What Actually Works with John Sanders

January 07, 2026 • Kym Tolson • Episode 199

If marketing your practice feels overwhelming or like you’re just throwing money at things that don’t work, Google Ads might be something you’ve considered but never fully understood. In this episode of The Traveling Therapist Podcast, I sit down with Google Ads specialist John Sanders to talk through what Google Ads actually are, why so many therapists lose money trying to manage them on their own, and what really makes them effective for therapy practices.

We dig into common mistakes therapists make, how Google can quietly drain your budget if you’re not careful, and how to tell whether an agency is truly helping your business or just asking you to spend more. This episode is all about clarity, transparency, and using Google Ads in a way that actually supports your practice.

In This Episode, We Explore…

What Google Ads are and how they differ from social media advertising.
Why Google Ads can be especially risky for therapists who try to DIY them.
Common Google Ads traps that waste money without bringing in clients.
How to tell if your Google Ads are generating real leads, not just clicks.
What kind of ad budget therapists should realistically expect.
Why clarity around online therapy and specialization matters so much.
When it makes sense to start, pause, or scale Google Ads as a solo practitioner or group practice.

Connect with John:
Website https://www.revkey.com/podcasts

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